Position Professur für BWL, insb. Innovationsmanagement | Studiengangsleitung Sustainable Business & Entrepreneurship M.A.
Organisation Fakultät 1
Gebäude, Raum B, 110

Werderstraße 73

28199 Bremen

Sprechzeiten Sprechstunden finden im Sommersemester 2023 in der Regel donnerstags von 10:30 bis 11:30 Uhr statt. Bitte melden Sie spätestens 24 Stunden vorher per eMail an und teilen Sie mir mit, ob Sie ein Gespräch in der Hochschule oder online über Zoom wünschen.
Telefon: +49 421 5905 4128
Fax: +49 421 5905 4140


Before starting my position as a professor at Hochschule Bremen in 2020, I worked as an assistant professor, focussing on marketing and innovation, at Utrecht University School of Economics in the Netherlands. Prior to that, I worked in Germany as a research associate at the Institute for Learning and Innovation in Networks at Karlsruhe University of Applied Sciences and was an external PhD candidate at the Innovation Studies Section within the Copernicus Institute of Sustainable Development at Utrecht University.

For my masters degree I studied communications, politics and sociology at the University of Münster (GER) and the University of Leicester (UK). I then worked for ten years in corporate communications and marketing at different institutions, such as the start-up of a private, international university, a port authority and a communications agency, before returning to higher education to work as a lecturer and a researcher at different universities of applied sciences in Germany.

Additional Functions and Memberships

Additional Functions:



I am teaching modules mainly related to innovation, entrepreneurship, project management and market research in the following degree programmes at HSB:



Research Interests

  • open and user-driven innovation via digital platforms
  • value creation and value capture in open innovation
  • open innovation and entrepreneurship/intrapreneurship
  • idea generation and creativity at the "fuzzy" front end of innovation
  • online work, behaviour and interaction related to new knowledge production, innovation and crowdwork


Latest publications:

  • Toroslu, A., Herrmann, A.M., Chappin, M.H.,  Schemmann, B., Castaldi, C. (2023). Open innovation in nascent ventures: Does openness influence the speed of reaching critical milestones?, Technovation, Volume 124, Article No. 0166-4972. https://doi.org/10.1016/j.technovation.2023.102732
  • Herrmann, A. M., Zaal, P. M., Chappin, M.H., Schemmann, B., & Lühmann, A. (2023). “We don't need no (higher) education”- How the gig economy challenges the education-income paradigm. Technological Forecasting and Social Change, 186, 122136. https://doi.org/10.1016/j.techfore.2022.122136

Complete publication list in Google Scholar

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