Prof. Dr. Brita Schemmann

CV

Before starting my position as a professor at Hochschule Bremen in 2020, I worked as an assistant professor, focussing on marketing and innovation, at Utrecht University School of Economics in the Netherlands. Prior to that, I worked in Germany as a research associate at the Institute for Learning and Innovation in Networks at Karlsruhe University of Applied Sciences and was an external PhD candidate at the Innovation Studies Section within the Copernicus Institute of Sustainable Development at Utrecht University.

For my masters degree I studied communications, politics and sociology at the University of Münster (GER) and the University of Leicester (UK). I then worked for ten years in corporate communications and marketing at different institutions, such as the start-up of a private, international university, a port authority and a communications agency, before returning to higher education to work as a lecturer and a researcher at different universities of applied sciences in Germany.

Additional Functions and Memberships

Additional Functions:

• Head of Programme (Studiengangsleitung), Sustainable Business & Entrepreneurship M.A.
• Member of the Leadership Team (Leitungsteam), FreiRAUM@HSB - the startup and innovation space at HSB
• Member of the DTX Research Cluster at HSB
• Supervisor of PhD-student Adrian Toroslu, MSc, in collaboration with Utrecht University

Memberships:

• FGF - Förderkreis Gründungs-Forschung e.V.
• VHB - Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V.
• hlb - Hochschullehrerbund e.V.

Teaching

I am teaching modules mainly related to innovation, entrepreneurship, project management and market research in the following degree programmes at HSB:

Bachelor

• Europäischer Studiengang Wirtschaft und Verwaltung (B.A.)
• Betriebswirtschaft / Internationales Management (B.A.)
• Internationaler Studiengang Global Management (B.A.)

Master

• Business Management (M.A.)
• Sustainable Business & Entrepreneurship (M.A.)

Research Interests

• open and user-driven innovation via digital platforms
• value creation and value capture in open innovation
• open innovation and entrepreneurship/intrapreneurship
• idea generation and creativity at the "fuzzy" front end of innovation
• online work, behaviour and interaction related to new knowledge production, innovation and crowdwork

Publications

Latest publications:

• de Jong, J.P.J.,Mulhuijzen, M., Schemmann, B. (2025): The nature of underground innovation: Missionary, user, and exploratory orientation. Long Range Planning, Volume 58, Issue 1,
  https://doi.org/10.1016/j.lrp.2025.102498
• Toroslu, A., Schemmann, B., Chappin, M.M.H, Castaldi, C., Herrmann, A.M. (2023). Value capture in open innovation: A literature review and a research agenda. Industrial Marketing Management, Volume 114, 297-312, https://doi.org/10.1016/j.indmarman.2023.08.012
• Toroslu, A., Herrmann, A.M., Chappin, M.M.H.,  Schemmann, B., Castaldi, C. (2023). Open innovation in nascent ventures: Does openness influence the speed of reaching critical milestones?, Technovation, Volume 124, Article No. 0166-4972. https://doi.org/10.1016/j.technovation.2023.102732
• Herrmann, A. M., Zaal, P. M., Chappin, M.M.H., Schemmann, B., & Lühmann, A. (2023). “We don't need no (higher) education”- How the gig economy challenges the education-income paradigm. Technological Forecasting and Social Change, 186, 122136. https://doi.org/10.1016/j.techfore.2022.122136

Complete publication list in Google Scholar