Short-Term Study Program 2023

This course is an overview of management principles and practices, including the role of managers in modern businesses, how managers make decisions, and how they plan, organize, lead, and control. The purpose of the course is to help you become more effective in your roles within for-profit and not-for-profit organizations, and successfully develop and leverage the diversity within these institutions.

It includes the following main topics:

• Study of theories, research and concepts underlying the structure and processes of complex organizations.
• Emphasis on problem solving issues and applications in organization design, leadership, motivation and interpersonal communications.
• Syllabus of Instruction

Course Tutor: Professor Dr. David Glew, Associate Dean and Associate Professor of Management, Cameron School of Business, University of North Carolina Wilmington / UNCW

Contact via email

Students will analyze a German owned company to learn how international organizations use marketing to accomplish the organization’s goals. Insights about Product, Price, Place and Promotion will introduce students to the importance of this business function.

Through study, practice and reflection this course will enable students to become skilled in the following ways:

1. Understand and identify the fundamental marketing elements as currently used by enterprises operating in a global environment.
2. Explain and apply how organizations create, deliver, and capture value in a global environment through the comprehension and application of

            a) Product, price, place, promotion

            b) Market segmentation and target market selection

            c) Branding and positioning

 3.  Identify and classify functional roles marketers perform in an enterprise operating in a global environment.

• Syllabus of Instruction

Course Tutor: Professor Dr. Eileen D. Weisenbach Keller, Professor of Marketing, Haile College of Business, Northern Kentucky University / NKU

Contact via email

The purpose of this course is to provide an introduction and overview to the area of organizational behaviour, with an emphasis on developing your critical thinking skills. Organizational behaviour is the study of how people behave in the workplace, and why they behave that way. Class time, readings and assignments will provide a broad survey of current theories and research on such topics as employee motivation, job satisfaction, attitudes, teams and group processes, leadership, organizational culture, and organizational structure, for example.

This course is ideal for undergraduate students who are interested in understanding how and why people behave the way they do in the workplace, in particular if they are interested in management and leadership positions in the future.

• Syllabus of Instruction

Course Tutor: Professor Dr. Jennifer Anderson, Associate Professor of Business Administration, Chair, Business Administration & Marketing, Weber State University Ogden / UT

Contact via email

This is an introductory course in finance. We will cover the fundamental concepts of making financial decisions when managing a company. We will learn how to read financial statements so one can compare performances across firms. Understanding time value of money will helps one to value assets and payment flows, determine payments on a loan or value stocks and bonds. We will cover basic techniques of evaluating long-term projects, such as starting a new business, or expanding your existing business, or purchasing another business (mergers and acquisitions). At the end of the course, you will have a strong foundation on business finance and be able to apply tools to make effective financial decisions in a firm.

• Syllabus of Instruction

Course Tutor: Professor Dr. Anoop Rai, Professor of Finance Frank G. Zarb School of Business, Hofstra University New York

Contact via email

In this course, we will explore the foundations of developing a strategy for doing business globally. We will examine both selling into and sourcing from other economies. Participants will learn how to identify firm-specific advantages and match these with the opportunities presented in countries and territories across the world. The module focuses on bringing theory into practical action. You will participate in case study discussions, lectures, and mini-projects to develop and reinforce your knowledge of this exciting business area. This course suitable for undergraduates or students at graduate school.

"I am looking forward to working with students from across the globe who want to learn about the foundations of international business and engage with others from all around the world." Michael Medlock, Senior Lecturer.

• Syllabus of Instruction

Course Tutor: Michael Medlock, Senior Lecturer, School of International Business, Bremen City University of Applied Sciences / Hochschule Bremen - HSB

Contact via email

In addition to the interest in the chosen subject, we expect students to:

• Bring their own laptop,
• Be keen to engage with tutors and other students,
• Commit to the hours outlined for each program,
• Be open to other backgrounds and cultures, and be willing to share your own background.

Proof of English Proficiency

Since all courses are taught in English, a proof of ability to study in English is required for all students whose native language is not English and who are not studying in an English-speaking program at their home university.

In that case, one of the following certificates is required:

• At least level B2 of the Common European Framework of Reference for Languages
• Internet-based Test of English as a Foreign Language (TOEFL – at least 87 points)
• Test of English for International Communication (TOEIC – at least 750 points)
• Cambridge Proficiency (CPE – minimum grade: C)
• Cambridge Advanced (CAE – minimum grade: B)
• International English Language Testing System (IELTS – minimum grade: 6.0)
• Business English Certificate (BEC 3 – minimum grade: B)

Due to the ongoing pandemic situation and to ensure a high level of certainty and your participation, we strongly recommend registration only for those students who are fully vaccinated with one of the approved vaccines in the European Union: Biontech / Pfizer, Moderna, AstraZeneca, Johnson & Johnson.

We require you to inform yourself in detail before your departure about your insurance coverage abroad and, if required, to take out the relevant insurances (health insurance, accidence insurance and liability insurance). Please be aware that participants of the Short-Term Study Program are not insured by Bremen City University of Applied Sciences / HSB and the university does not assume any liability. Thus, participants are responsible for their own health, accident and liability insurance.

Due to COVID-19 we recommend to take out an appropriate travel cancellation insurance.

Whether you need a visa depends on your nationality. If you are a resident of the EU/EEA and return home within 90 days of arrival, you do not need a visa to enter Germany. The same applies to some 40 additional nationalities. Please check with the German Federal Foreign Office (www.auswaertiges-amt.de) if you need a visa.

The participation in the Short-Term Study Program is free of charge (no program fee) for students of the above listed US-partner universities and for students who are enrolled at the HSB - School of International Business.

The program fee includes:

• Seminars and lectures, including conversations and presentations
• Registration fees
• Free access to Internet within the university as well as to the E-Learning platform
• University facilities: libraries, computers, and recreation facilities
• Course materials
• Support and assistance by tutors of the summer session team
• Certificate of Attendance and Transcript of Records for each module
• Evaluation

Participants in the Short-Term Study Program will have to cover the following costs themselves:

• Travel expenses
• Lodging in Bremen
• Board and personal spendings
• Insurance for the stay in Germany (health insurance, accidence insurance, liability insurance)
• Ticket for public transport within Bremen (Will be organized and offered by HSB program management.)
• Supporting program with guided city tour (Will be organized and offered by HSB program management.)
• Participation in optional activities (Will be organized and offered by HSB program management.)

Participants are asked to arrange or book their own accommodation.

A wide range of hotels and hostels are available. On the website of the Bremen Tourist Office you can find various offers:

https://www.bremen-tourism.de/hotels

Furthermore, we can recommend the following hotels in Bremen:
Please note: Participants have to bear the accommodation expenses themselves.

Moxy Bremen

An der Reeperbahn 14
28217 Bremen
Germany

Phone: +49 421 80719180
Website: https://www.marriott.com/hotels/travel/breox-moxy-bremen

Please contact for bookings: Mr Ulrich Hammann / Sales Manager North Germany
Email: ulrich.hammann@marriott.com

Distance: 20 minutes by public transport to HSB

B&B Hotel Bremen-Überseestadt

Hansator 15
28217 Bremen
Germany

Phone: +49 0421 / 5662726-0
Email: bremen-ueberseestadt@hotelbb.com
Website: https://www.hotel-bb.com/en/hotel/bremen-ueberseestadt

Distance: 20 minutes by public transport to HSB

Motel One Bremen

Am Brill 10
28195 Bremen
Germany

Phone: +49 421 409540-0
Email: bremen@motel-one.com
Website: https://www.motel-one.com/en/hotels/bremen/hotel-bremen/

Distance: 15 minutes by public transport to HSB / 20 minutes walking distance

Board

Breakfast, Lunch and Snacks are on offer in the student cafeteria. The cafeteria is open from Monday to Friday. Furthermore, there are numerous dining options in the city, from restaurants to snack bars and takeaways.

Facilities

As an International Program participant, you will be provided with a log-in name and password which allows you to access the facilities at HSB in order to use the internet as well as the E-Learning platform. Therefore, please bring your own laptop with you.

And one more tip: Do not forget to have an ISIC (International Student Identity Card) issued to you by your home university. Many museums, cinemas and theatres offer reduced student rates

• The Short-Term Study Program takes place from May 29 to June 21, 2023.
• The day of arrival is 29 May 2023. The day of departure is the 21 June 2023.
  There will be no classes on these days.

Bremen is a city of short distances. By tram or bus, you can reach your destination very easily.

Upon arrival, please purchase a city day ticket to reach your accommodation in Bremen.

Each Participant from our partner universities will receive a ticket for public transport in Bremen on the first day of the program. With this ticket, you can use all trams and buses within the city of Bremen. The ticket costs EURO 70 and is valid for the duration of the program.

Payment for this ticket is made in Bremen after arrival.

For more information about public transportation and prices, please visit the following website: https://www.bsag.de/en.html

The number of students per course is limited. Please note that a course will not be offered if fewer than 10 students apply.

The minimum age of participation is 18 years.

Applications are accepted between 6 February 2023 and 17 March 2023.

To register for the Short-Term Study Program, please submit the following documents:

• Completed application form
• Your photo (passport size /jpg)

Please email the complete documents to: ifk@hs-bremen.de

In case of admission, the participant will receive the registration confirmation and further information on the program by email.

• situated in the Northwest of Germany
• 566.000 inhabitants
• 11th biggest city in Germany
• the smallest Federal State in Germany consisting of two cities -
  Bremen and Bremerhaven
• International Seaport & trading centre
• 2nd most important trade location in Germany
• vibrant university town with about 37.600 students

Who doesn’t know the story of the Bremen Town Musicians from the Grimm collection of fairytales? Yet it is not alone this story that has carried the name of the city throughout the whole world.

A city looking back on a thousand-year history. Nowhere is this evident than on the market square – an impressive witness to Bremen’s past. Wherever you look, monuments in stone invite you to an expedition through different eras of history. All round the Roland statue, which has symbolized Bremen’s freedom for over 600 years, you can see the legacy of power and splendour from centuries. Freedom and independence are hallmarks of which the citizens of Bremen are proud. Tolerance and cosmopolitan point of view underlie the fundamental nature of the city.

You are welcome to visit Bremen virtually beforehand on a discovery tour with all its sights and of course the UNESCO World Heritage - the Bremen Town Hall with one of the most beautiful marketplaces in the world:

https://www.bremen.eu/tourism/bremen-at-home

And soon you will have the opportunity to stand directly in front of the town hall.

We wish you a lot of fun while discovering and amazing!

• 8700 students
• 5 faculties
• 67 Bachelor and Master programs
• 390 University cooperations worldwide
• 3 sites

Where is the Hochschule Bremen located?

The Hochschule Bremen is located in the centre of Bremen, on the river Weser. It takes only 5 minutes walking to be on the Market Square. It is easy to reach the Hochschule Bremen by public transport from all parts of the town.

Bremen is well-connected as a center in the Northwest of Germany.

The Airport Bremen is located near the city center and can be reached by tram. From here there are numerous connections to the largest aviation hubs in Germany and Europe.

https://www.bremen-airport.com/en/

The train station in Bremen is one of the largest in the Northwest, with numerous connections to all cities and regions in Germany.
There are also several bus connections from Bremen to other cities in Germany and Europe.

Supermarkets offer a large range of products at reasonable prices. Each city district has several supermarkets. When shopping, you should make a habit of looking at the various items and comparing prices. They often have special offers. You can buy particularly reasonably-priced food in the discount markets. They neither offer a large range of products nor brand names but the quality is nevertheless good. Supermarkets mostly accept credit cards. The least expensive supermarkets in Bremen usually are ALDI, NETTO and LIDL.

In addition, there is a large department store in Bremen - it is called "Galeria". It is located directly near the market square. There you can find all things of daily use from clothes, cosmetics, household goods, shoes and much more.

Weekly markets
Do you really like and value fresh fruit and vegetables? Then you will find everything to suit your taste at the weekly markets. In most cases, farmers set up there stalls in the town centre. They sell flowers and farm produce from the region, as well as imported goods, such as exotic fruits. In Bremen the biggest weekly market takes place from Monday to Saturday (8 – 14 h) behind the town hall on the “Domshof”.

International Shops
If you are looking for something special, just take a look at the international food shops. A number of international food shops stock imported goods from all parts of the world. A Turkish vegetable grocer who also offers numerous oriental products will be found in every part of the town. In addition, you can find Asia shops with special products and spices or African shops in which you can buy manioc, for example.

Health-food shops
Shops selling particularly wholefood products and organically grown vegetables and fruit go by the name of "Bio Supermarkt" or "Reformhaus" in Germany. Also in supermarkets or discount markets you will find a variety of wholefood products. You can recognise these products by a green, octagonal bio seal awarded in accordance with the EEC Council Regulation on Organic Agricultural Produce. 

Drugstores

There are a number of drugstores - Rossmann / DM - in the city. In addition to cosmetics and care products for everyday use, there is also a wide range of cleaning products, detergents and much more.

Opening hours of shops

In Bremen many shops are open from 10 a.m. to 7 p.m. Monday to Saturday. Supermarkets may have longer opening hours (from 8 a.m. to 8 p.m. or even longer). Some bakeries are open on Sunday mornings. In principle, from Monday to Saturday most shops have to remain closed from 8 p.m. until 6.00 a.m. next morning. They remain closed on Sundays and on public holidays.

If shops are closed and you are in urgent need of something, petrol stations, railway kiosks or shops at airports as well as snack bars are the only places that will be able to help out. You can buy food, drinks, small items and newspapers outside of normal opening hours, although at a higher price.

The summer session team is available to assist participants with advice and support throughout the entire duration of the program.

Please feel free to contact our team for any questions or assistance:

Course Office: Mrs Uta Kadmani

International Summer School
Hochschule Bremen – City University of Applied Sciences

Werderstrasse 73
D-28199 Bremen
Germany

Phone: +49 (0)421-59054163
Email: ifk@hs-bremen.de
Website: hs-bremen.de/short-term-study-program