Degree Bachelor of Arts
Start of study Winter semester
Application period Winter semester 01. July until 31. July
Standard period of study 7 semesters
Credits 210



Admission restricted Yes
Admission requirements
  • General higher education entrance qualification (Abitur) or entrance qualification for studies at universities of applied sciences (Fachhochschulreife) or placement examination/special admission
  • Completed vocational training in retail, wholesale and foreign trade or at least 4 years of professional experience in trade or equivalent knowledge and skills acquired through relevant further and advanced training measures.

For further information and requirements see German site (change language atop navigation) or get in touch with the contact person below.

Language of instruction German
Faculty/institution School of International Business
Integrated stay abroad No

The content of the Trade and Retail Management B.A. programme is closely oriented to the present-day demands of commerce especially with regard to the retail trade, globalisation, digitalisation and sustainability. Designed as a practice-oriented degree programme, companies such as coop, EDEKA, Beck's, EDUSCHO and Jacobs-Suchard have been involved in its success from the very beginning. You will therefore benefit from a large network of companies that support us with lectures, seminars, case studies, projects and, last but not least, work placements. The programme provides you with a sound foundation in business administration that is consistently geared towards the trade and retail sector right from the start. You will also build up your international competence and complete at least a whole semester gaining practical experience, either in Germany or abroad. This means you are ideally equipped to immediately gain a foothold in junior management.

Career prospects

The possible job profile includes all business management functions and relates to all company sizes and forms involved in commerce. The requirement profiles for junior and subsequent senior management are subject to constant change. For example, graduates are currently being sought in key account management, category management, supply chain management, customer relationship management and trade marketing. The degree programme takes these requirements into account and aims to qualify students to take on management functions in national and international trading companies or in trade-oriented departments of other companies. You could of course even launch your own start-up venture.

Programme structure

In the first four semesters, you will receive a sound business education that is from the very beginning consistently oriented towards commerce. In addition to the sub-disciplines of business administration, methods in mathematics, statistics and project management there is also a focus on business information systems. You build international competence through the integration of intercultural and international topics as well as courses in English.

With such a sound education, you are excellently equipped for the fifth semester, which you spend entirely doing a work placement. This practical phase can be completed either in Germany or abroad.

In the sixth and seventh semesters, you choose two areas from a catalogue of four topics for your profile studies. In parallel, you write your Bachelor's thesis. For more than twenty years now, the Conzen Foundation has been promoting participants of the programme by awarding prizes each year for what practitioners consider to be the best Bachelor's theses.

Examination regulations (German)


Although the degree programme "Trade and Retail Management" is not classified as an international degree programme at the Hochschule Bremen, it is still possible to integrate international components. HSB maintains a wide network of companies, both in Europe as well as in other countries, that provide work placements. Moreover, we offer some free places at selected partner universities as part of the certificate internationales. Places are currently available in Brussels, The Hague and Cairo. It is also possible to complete some parts of the degree programme abroad or to take additional international components.

Partner universities

The degree programme has partner universities in the following countries:

  • The Hague University of Applied Sciences, The Hague, The Netherlands
  • École pratique des hautes études commerciales (EPHEC), Brussels, Belgium
  • Griffith College, Dublin and Cork, Ireland

On inquiry, it may also be possible to organise a stay abroad at other partner universities of the HSB in European and non-European countries.


  1. Information

    Check the application deadlines and admission requirements for your desired degree programme.

    Questions about the degree programme can be answered by the contact persons on the degree programme pages. If you have any further questions about your decision to study at HSB, our advisory and service institutions will be happy to help.


Questions about the study content

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