Degree Bachelor of Arts
Start of study Winter semester
Application period Winter semester 01 June until 15 July
Standard period of study 7 semesters
Credits 210


Admission restricted Yes
Admission requirements
  • General higher education entrance qualification (Abitur) or entrance qualification for studies at universities of applied sciences (Fachhochschulreife) or placement examination/special admission
  • English at level B1.2 of the Common European Framework of Reference for Languages

For further information and requirements see German page (change language atop navigation) or get in touch with the contact person below.

Language of instruction German and English
Faculty/institution School of International Business
Integrated stay abroad Yes

Worldwide, tourism is one of the leading economic sectors – and it is growing fast. The demands on modern tourism management are correspondingly increasing too, and the industry needs managers who are able to manage global as well as regionally differentiated tourism markets. The requirement is for graduates with leadership skills who are able to develop global as well as regionally differentiated corporate strategies and operational measures. The degree programme in tourism management optimally prepares you for this. In addition to subject-specific skills, English and social, communicative and intercultural skills are also trained.

Learning a foreign language, mixing with the many international exchange students at HSB and the year abroad contribute to the internationality of the programme. You train social and intercultural skills in practice-oriented modules such as communication/rhetoric, psychology, intercultural management – as well as during the practical phases and the year abroad. Through participating in group work, exercises and presentations, you also acquire valuable leadership skills.

Career prospects

The demand for university graduates in the tourism industry has been steadily increasing. They build careers in operational management and leadership positions. There are excellent career prospects in typical tourism activities such as tour operators, travel agencies, regional tourism organisations as well as in the hotel industry. Transport operators such as railways, shipping companies and airlines are also among the potential employers. Further opportunities are offered by event, congress, conference and trade-fair organisations as well as tourism associations and consultancies. The international orientation of the degree programme opens up career opportunities both at home and abroad. Assistant positions in management, jobs in marketing and in operative product management are frequent career starts. In addition, the Bachelor's degree enables participation in more advanced Master's programmes:

Programme structure

The standard period of study is seven semesters. It includes a semester spent at one of HSB’s many partner universities abroad as well as a practical placement abroad and work on the Bachelor's thesis. Part of the programme is offered in English.

A feature of the 1st semester is the Learners' Company, which is carried out in cooperation with the International Degree Programme in Applied Leisure Science. The Learners' Company offers students the opportunity to work on tourism projects with the help of practitioners from the field and thus enables task- and practice-oriented learning.

The first four semesters are otherwise dedicated to foundation studies in economics, social science and tourism. From the 4th semester onwards, the focus is on project work and the discussion of case studies in which you apply your acquired knowledge and practical experience.

You spend the 5th semester at one of HSB’s many partner universities spread around the globe. The 6th semester is taken up by a 20-week practical placement abroad. Great importance is attached to internationality throughout the entire degree programme. Learning a compulsory foreign language and constant interaction with foreign guest students from partner universities contribute to this.

During the 7th semester you write your Bachelor's thesis, which – wherever possible – you will work on in cooperation with a company in the tourism industry. The Bachelor's examination consists of the module examinations, the Bachelor's thesis and the colloquium, which serves to defend the thesis.

Examination regulations (German)


You spend the 5th and 6th semesters at one of over 150 partner universities of the School of International Business spread around the world. You will be suitably well equipped for your stay abroad with country-specific cultural studies, the language of the target region and the module Intercultural Management. After returning to the HSB, you reflect on your experiences and engage in transfer to personal career and life planning.

In courses such as International Business Relations, International Business Law, International and Intercultural Management in Tourism you work on topics related to tourism as well as cultural, legal and economic aspects particularly in an international context.

For their stay abroad, students can choose from partner universities of the School of International Business in the following countries:

  • Africa (Namibia)
  • Asia (China, Indonesia, Malaysia)
  • Australia
  • Europe (Finland, France, Great Britain, Ireland, Latvia, Netherlands, Norway, Portugal, Sweden, Spain, Türkiye, Hungary)
  • North America (Mexico)
  • Central America (Costa Rica)
  • South America (Argentina, Brazil, Chile, Ecuador)
  • USA (students bear the costs)


  1. Information

    Check the application deadlines and admission requirements for your desired degree programme.

    Questions about the degree programme can be answered by the contact persons on the degree programme pages. If you have any further questions about your decision to study at HSB, our advisory and service institutions will be happy to help.


Head of programme

Office hours

during the lecture period from 17 October 2022 - 03 February2023 every Wednesday from 09:00 a.m. to 10:00 a.m. in room B, 211

or via Zoom:

Meeting-ID: 940 2532 2796

Log-in ID: 854415

Registrar's Office

Programme Coordination (stay abroad)

Office hours


Room A, 17c: 1 p.m. – 3 p.m.


Room A, 17c: 9:30 a.m. – 12:30 p.m.


Room A, 17c: 9:30 a.m. – 12:30 p.m.

Additionally, by appointment via Zoom

Programme Coordination

Office hours

Room A,214a: 10:00 a.m. – 12:00 p.m.

Additionally, via Zoom by appointment.

ISTM Office