Degree Bachelor of Arts
Standard period of study 7 semesters
Credits 210



Admission restricted Yes
Admission requirements
  • General higher education entrance qualification (Abitur) or entrance qualification for studies at universities of applied sciences (Fachhochschulreife) or placement examination/special admission
  • English language skills at level B1.2 of the Common European Framework of Reference for Languages

Language of instruction German
Faculty/institution School of International Business
Integrated stay abroad No

We offer you an up-to-date and broad education in business administration with a subsequent specialisation. With its methodical-analytical foundation and interlocking of function- and object-oriented perspectives of business administration, the innovative and future-oriented degree programme meets the constantly changing requirements for specialists and managers in the German and international business world. 

Graduates are trained to be moderately specialised generalists: In addition to a thorough knowledge of the subjects taught and their related methods, you will also acquire core competences. In the application-oriented programme, you will acquire the following skills in particular: in-depth subject-specific knowledge, relevant practical knowledge, an academically trained approach, the ability to think analytically, conceptually and methodically, the ability to communicate and engage in team work, as well as a sound knowledge of English as a business language. 

Career prospects

By completing the programme, you will become a generalist among the business economists. You will thus be able to choose from a wide range of careers. For example, you will be able to support management or administrative staff in the various areas of business administration and take on line or upper-management positions or even work independently as an entrepreneur or freelancer. 

Whether in the field of accounting and controlling, financial management, marketing and distribution, logistics, organisation and information technology, human resource management, or business auditing and taxation – your training will open up a whole range of career opportunities within your chosen specialisation, irrespective of company size or branch of the economy, including the public sector and parastatals. 

Programme structure

In the first four semesters, you will acquire a sound knowledge of the various business disciplines (production management, logistics, finance, management, controlling, marketing, organisation, human resources) including internal and external accounting, as well as basic knowledge of business mathematics, business statistics and economics – including foreign trade and business law.

In the fifth semester, you undertake a work placement of at least twenty weeks in Germany or abroad. 

In the sixth and seventh semesters, you will also choose two areas of specialisation from the following eight options: 

  • Marketing and distribution 
  • Finance 
  • Business informatics 
  • Controlling 
  • Logistics 
  • Taxation and auditing 
  • Accounting 
  • Human Resource Management 

You will also hone your skills in business English to the high level C 1 and acquire important core qualifications, e.g. information technology, rhetoric and various soft skills (intercultural, social and intrapersonal competence). 

Examination regulations (German)

  • Porträtfoto Phillip Schütte

    „For me, business administration means being competent in every aspect in my later professional life, from tax aspects and legal issues to the organisation of a company and the implementation of the processes it contains.“

    Philipp Schütte Student

  • Porträtfoto Julia Meyer

    „I particularly like the fact that the degree programme is divided into smaller groups. This allows all students to get involved in each module and to build up a good relationship with the lecturers. In addition, the compulsory practical semester made it easier for me to enter the professional world, so that I was able to gain my first practical experience and now work as a student trainee.“

    Julia Meyer Student

  • Porträtfoto Balhasar Wowczyk

    „I found the practical semester, which I was able to complete abroad, to be outstanding. I can highly recommend this experience. The choice of focus areas in the later course of studies is particularly worth mentioning here at HSB, as well as the good interaction with the lecturers. The work as a tutor and, of course, the student parties are simply great memories for me.“

    Balthasar Wowczyk Graduate

Practice orientation

The education at HSB is completely geared towards the later professional practice of its graduates. 

Many of your lecturers are active practitioners and all HSB professors have at least five years of relevant professional experience behind them before taking up their appointment. This is your guarantee that the practical relevance is ensured in all courses and all phases of the degree programme.

The fifth semester includes a work placement of at least twenty weeks in Germany or abroad. 

This gives you the opportunity to gain insights into company and operational processes and enables you to reflect on your experiences and to establish a reciprocal relationship between theory and practice.

This practical relevance is further consolidated in a project that takes your newly acquired practical experience into account and prepares the Bachelor's thesis with which you complete your studies. Many students also write their Bachelor's thesis in close cooperation with a company.


Internationality plays an important role in the Business Administration B.A. programme. For example, almost 20 percent of the courses in the first four semesters are held in English.

Feel like thinking outside the box? If so, you can also integrate a stay abroad into your studies. In the fifth semester, for example, you have the option of undertaking your 20-week placement in a company abroad.

In particularly justified exceptional cases, as an alternative to the practical semester you can complete a semester in a practice-oriented degree programme at a university abroad. 

Partner universities


  1. Information

    Check the application deadlines and admission requirements for your desired degree programme.

    Questions about the degree programme can be answered by the contact persons on the degree programme pages. If you have any further questions about your decision to study at HSB, our advisory and service institutions will be happy to help.


Head of programme

Porträtfoto Jan Dethloff

Prof. Dr. Jan Dethloff
Studiengangsleiter BW und DSBW | Professur für Betriebswirtschaftslehre, insb. Logistik
+49 421 5905 4463

Programme coordinators

Regristrar's Office