Degree Bachelor of Arts
Start of study Winter semester
Application period Winter semester 01 June until 15 July
Standard period of study 8 semesters
Credits 240



Admission restricted Yes
Admission requirements
  • General higher education entrance qualification (Abitur) or entrance qualification for studies at universities of applied sciences (Fachhochschulreife) or placement examination/special admission
  • Good knowledge of English at level B 1.2 minimum
  • Knowledge of Arabic, Chinese or Japanese is not a prerequisite
  • A work placement of six weeks in the field must be completed prior to undertaking your stay abroad. You may complete the work placement before enrolment, but  you may not divide it into two parts.

For further information and requirements see German page (change language in the top navigation) or get in touch with the contact person below.

Language of instruction German
Faculty/institution School of International Business
Integrated stay abroad Yes

The B.A. programme 'Applied Business Languages and International Management' prepares students for careers in today‘s increasingly globalised business world. A significant feature of the programme is that you choose to major in one of the culturally rich and exciting target regions of the Arab world or China or Japan before you start your studies. In addition to business knowledge, the programme uses modern teaching methods and an integrated year abroad to provide you with strong language and intercultural skills, depending on the chosen target region.

Career prospects

The degree programme prepares you for careers in an international business environment. Due to your solid professional and linguistic qualifications and your intercultural and linguistic competences, you are trained to take on challenging tasks in a global context. You are therefore qualified to work in the foreign trade departments of large companies, in small and medium-sized trading companies as well as in branches and joint ventures of German companies with international operations. You will also have diverse career prospects in tourism, management, consultancy and intercultural training.

Programme structure

In the 1st to 4th semesters, you acquire foundation knowledge in business administration and economics and their sub-disciplines such as corporate accounting, marketing, human resource management, logistics and production, as well as statistics and relevant other subjects such as business law.

In addition, courses on global management form an integral part of your studies. Working in small groups, you receive intensive interactive training in the language of your target region and acquire comprehensive regional competence in modules dealing with the economy and society of this region.

Your 5th semester is spent studying at a partner university in the Arab world, China or Japan. After this, you complete a six-month work placement in the target region.

In the 7th and 8th semesters, you will select focal points in business management, deepen your language and regional knowledge and write your Bachelor's thesis.

Over the past 30 years, this combination of business and economics modules with regional studies and language skills according to the selected target region has earned a high reputation for training experts for careers at home and abroad.

Module manual

Examination regulations (German)

Orientation to practice

The strong practical orientation is one of the success factors of the Applied Languages and Business Management degree programme. All your lecturers have gained practical experience in business, politics or administration and are highly motivated to pass on their knowledge to you. This expertise is complemented by lectures given by high-ranking practitioners, who provide you with up-to-date insights into the international corporate world.

The knowledge and skills you acquire in the first four semesters are applied and deepened during the one-year stay abroad in the target region.

Following their stay abroad, some students decide to integrate the experience gained during their placement abroad in their Bachelor's thesis.

In addition, the programme maintains close contacts with alumni. This gives you regular opportunities to be inspired by the career paths taken by your predecessors.



  1. Get informed

    Check the application deadlines and admission requirements for your desired degree programme.

    Questions about the degree programme can be answered by the contact persons on the degree programme pages. If you have any further questions about your decision to study at HSB, our advisory and service institutions will be happy to help.

  2. Apply

    Please indicate in the Applicant Portal which focus area you would like to study:

    economy, society and language of the Arab world or

    economy, society and language of China or

    economy, society and language of Japan


Head of programme

Programme Coordination (questions about study organisation, semester abroad and internship)

Registrar's Office (questions about application, admission and examination matters)