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  4. Storytelling - Fakten, die berühren und haften bleiben

Ein Angebot von LehrePlus

Storytelling - Fakten, die berühren und haften bleiben

Inhalt

Sie fragen sich vielleicht, wie nackte Fakten und Zahlen besser im Gedächtnis bleiben?

Die Antwort: Indem man sie in Geschichten verpackt. Wir filtern nach Inhalten, die uns berühren. Geschichten haben einen Einfluss darauf, wie wir die Realität wahrnehmen.

Sie entstammen der Realität und sie formen sie. Storytelling als Werkzeug der Kommunikation bedeutet, die Menschen zu berühren. Das schafft man nicht mit bloßen Fakten.

Damit eine Geschichte in Erinnerung bleibt, muss sie Emotionen erzeugen.

Seminar-Inhalte:

  •  Storytelling, was ist das?
  •  Die Wirkungsweisen von Geschichten
  •  Einsatzmöglichkeiten von Storytelling
  •  Storytelling in Kurzform: Metaphern und Analogien
  •  Storytelling als Bindungsinstrument - die Geschichten zu Beginn
  •  Storytelling als gelungener Einstieg in Vorträge und Seminare

Zielsetzung

Die Teilnehmenden sollen nach dem Workshop in der Lage sein einzuschätzen,

  •  was Storytelling ist.
  •  wann und wo Storytelling eingesetzt werden kann.
  •  welche Wirkungsweisen Geschichten erzeugen können.

Darüber hinaus lernen die Teilnehmenden zu beurteilen, was Kriterien für gute Geschichten für die Lehre sind und lernen gute Geschichten zu entwickeln.

Workshopanmeldung hier

www.hs-bremen.de/kurs/11571/

 

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  1. 15
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