Promoting healthy aging in Albania: the role of marketing

Healthy aging isn’t just about physical health; it also includes mental, social, and economic well-being. In Albania, families are changing, and older people may need more support. Marketing can play a big role here by promoting things like healthy habits, activities that keep people active, and technology that helps them live independently. Marketing isn’t just about selling products—it can also help make policies and communities more supportive of older people. By working with doctors, government, and charities, marketers can help create places and rules that make life easier and healthier for older Albanians. This Talk suggests using simple, caring marketing ideas to help older Albanians make good choices about their health and happiness. By using marketing well, Albania can deal with the changes in its population and make sure that growing older means living well and feeling good.