Course Content
With regards to the increasing globalisation of business, classical degrees such as Business Administration are no longer sufficient to prepare graduates for future global occupations. As a city experienced in foreign trade, Bremen therefore introduced the international degree ‘Angewandte Wirtschaftssprachen (AWS)’ (Applied Business Languages) in 1988, which developed into ‘Angewandte Wirtschaftssprachen und Internationale Unternehmensführung (AWS)’ (Applied Business Languages and International Management) by February 1997.
This degree combines business and national economic subjects with a non-European language (Arabic, Japanese or Chinese) and Business English. It is based on a solid foundation of essential skills in business and social structures of the relevant language regions, which is reinforced by a one-year period within the country of the chosen language.
The AWS degree was changed to a Bachelor degree in 2004. The modular structure offers transparency within European and international contexts. Besides the increased mobility of students, the world-renowned Bachelor Degree ( Bachelor of Arts in Business Arabic/Japanese/Sinology) raises the occupational chances of graduates both on a national and international scale. Further education is equally possible in numerous Master Degree courses within Germany and around the world.
The first two years of study in Bremen provide basic and advanced skills
- in the foreign languages Arabic, Chinese or Japanese,
- in business and society of the target region including history, philosophy, culture and politics,
- in Business English,
- in economics as well as business administration, macro- and micro-economics, business law and business information technology.
The acquired skills are reinforced in the third year through two semesters in the country of the chosen language. The year abroad can be divided into a reinforcing language study programme at one of the partner colleges of Bremen University of Applied Sciences as well as a final internship at one of the businesses or institutes on location. The internship semester in the target region is completed in German, international and local companies, authorities, international organisations and associations.
Numerous agreements with colleges in the Arab Emirates, Republic of China, Taiwan, Hong Kong and Japan support students in their education as well as the exchange of scientists. Bremen University of Applied Sciences provides assistance with the acquisition and organisation of the internship abroad. With the interim and end-of-year report, the year abroad is an integral part of the degree programme.
The fourth year of the degree deepens international management skills, those of a selected business administration module such as finance, human resources, marketing or logistics; the foreign language; and the economy and society of the target region. This critically reflects the practical skills obtained in the third year. One module of the final semester is reserved for the writing of a bachelor thesis.