Course Content
The content of the degree course “Trade and Retail Management” (MiH) is closely oriented toward the changing requirements of the workplace in an international contextOn the basis of solid foundational training in Business Administration – Foundations and Methods, Taxes, Business Mathematics, Accounting, Business Law, Company/Operational Functions, Economics, Business Statistics, Controlling for Trade, Employment Law, Performance Factors for Trade, Applied Information Technology for Trade and Marketing for Trade, in the second year of study the acquired business administration capabilities will be strengthened by means of further knowledge and abilities relevant to professional practice in management related activities in national and international trade and distribution economics. Specifically, the following disciplines are involved: Management, Business Finance, Market Research, Staff Management and Qualification, Distribution Systems, Sales Management, Client Retention Strategies/Management, International Trade, special forms of trade, advertising and advertising psychology, logistics and marketing law.
A foreign language component is integrated into the course of study. This serves as preparation for an obligatory practical period that is organised and carried out in cooperation with foreign companies. A preparatory course in advance of the practical phase is required; the practical phase should be documented by the student. Students are required to submit a report concentrating on the professional practice as academic work for the follow-up module. During both the Winter and Summer Semesters, guests that are professionally active in trade speak with professors and students within a lecture series framework as a component of the practical phase preparation and follow-up.
Systematic incorporation of professional practice is a formative element of the Trade Management degree course. For example, relevant case studies drawn from professional practice are incorporated into professional practice.
Currently, case studies are focusing on the topics of Category Management, Controlling for Trade and Trade Life. Excursions are also offered, for example, to the Future Store, to a high-bay warehouse and to a specialty clothing store.
For over 10 years, the Conzen Foundation has supported students’ academic initiatives related to trade by awarding prizes for the best Bachelor thesis, viewed from a trade perspective.